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Who is GetResponse for?
GetResponse is an intuitive email marketing software that provides a top-notch user experience. It’s specifically aimed at small businesses that want to be able to create email campaigns, sell products, and host webinars.
While it’s an easy-to-use solution when you get up and running, there is a steep learning curve, which means you have to spend time figuring out where everything is and how it works.
Who is Mailchimp for?
Mailchimp is suitable for novice users because it’s very easy to pick up without any training. Its easy-to-use analytics make it easy to get actionable insight.
This makes it an ideal solution for anyone who wants to take a data-driven approach to email marketing.
High-Level Features
| Feature | Mailchimp | GetResponse |
| Email marketing | ✔️ | ✔️ |
| CRM | ✔️ | ✔️ |
| Landing page builder | ✔️ | ✔️ |
| Full website builder | ✔️ | ✔️ |
| Webinars | ❌ | ✔️ |
| Live chat | ❌ | ✔️ |
| Web push notifications | ❌ | ✔️ |
| Facebook ad creator | ✔️ | ✔️ |
| Dedicated WordPress plugin | ❌ | ✔️ |
Email marketing
| Feature | Mailchimp | GetResponse |
| Drag-and-drop email builder | ✔️ | ✔️ |
| Pre-built email templates | ✔️ | ✔️ |
| Autoresponders | ✔️ | ✔️ |
| Marketing automation | ✔️ | ✔️ |
| Email analytics | ✔️ | ✔️ |
| Transactional email support | ✔️ | ✔️ |
| RSS to email | ✔️ | ✔️ |
Website/landing page builder
| Feature | Mailchimp | GetResponse |
| Drag-and-drop builder | ✔️ | ✔️ |
| Pre-built templates | ✔️ | ✔️ |
| Popups and forms | ✔️ | ✔️ |
| Custom domain | ✔️ | ✔️ |
| A/B testing | ✔️ | ✔️ |
| Sales funnels | ❌ | ✔️ |
GetResponse vs. Mailchimp: Ease of use
Not everyone uses email marketing software for the same thing. That’s why it’s important to be able to customize and personalize the main dashboard, as we’ll see below.
GetResponse
GetResponse allows you to customize the main dashboard according to the functions you use most. The “quick actions” menu on the dashboard allows you to can easily find your way back to your most important tasks without having to look through the dropdown menus.
While GetResponse packs a huge amount of marketing automation features – including SMS marketing and surveys – into its software, it never feels overwhelming and is easy to navigate.
When you first start using the solution, it places onboarding materials such as videos and webinars on the dashboard so you can get up and running quickly.
My only criticism is that once you’ve created a marketing funnel – like the one we mentioned in the features section – and then navigated away from that feature, it can be hard to get back there again.
Mailchimp
Mailchimp offers personalized in-app advice based on your answers to a few questions regarding your email marketing experience and your overall marketing goals.
Mailchimp suggests ways you can use the software to improve your email marketing campaigns, such as segmenting your lists and personalizing your subject lines.
It also uses in-app messaging to display a series of messages that show you how to use each feature step by step. Different messages appear as you complete each task.
Its well-designed user interface, along with its well-organized navigation, makes it easy – even for novice email marketers -to use Mailchimp to create personalized, segmented campaigns that target the right customers at the right time with the right content.
Mailchimp’s automated templates for behaviorally-triggered emails (driven by machine learning) also mean you can create advanced email drip campaigns even if you’ve never done it before.
GetResponse vs. Mailchimp: Pricing
Mailchimp pricing
There are 4 plans available for Mailchimp. In order of expense, these are:
- Free — a cut-down version of the product that works with a list of up to 2,000 subscribers
- Essential — starting at $9.99 per month to send emails to a list up to 500 subscribers in size
- Standard — starting at $14.99 per month for a list up to 500 subscribers in size
- Premium — starting at $299 per month for a list up to 10,000 subscribers in size.
GetResponse pricing
With GetResponse, there are five plans available — again, in order of expense, these are:
- Free — this is a cut-down version of GetResponse that lets you use the product with a list of up to 500 subscribers
- Basic — starting at $15 per month to send unlimited emails to up to 1,000 subscribers
- Plus — starting at $49 per month to send unlimited emails to 1,000 subscribers
- Professional — starting at $99 per month to send unlimited emails to 1,000 subscribers
- Max — custom pricing.
GetResponse vs. Mailchimp: Integration with other software
It’s likely your business is already using a whole host of software. Making sure this software plays nicely with your shiny new email marketing solution is crucial.
What GetResponse offers
GetResponse has a ton of useful integrations across different software verticals, such as e-commerce, CRM, and social media. These include:
- BigCommerce
- Magento
- Etsy
- PayPal
- Eventbrite
- FreshBooks
- Salesforce
- Zendesk
- LiveChat
GetResponse also provides an API if you need to build an integration with software that isn’t on its list of native integrations, with a ton of documentation to help you understand how that works.
What Mailchimp offers
Mailchimp offers much the same integrations as GetResponse across similar categories. Mailchimp’s integrations include:
- Zapier
- WordPress
- Xero
- Canva
- Chargify
- Google Analytics
- ClickFunnels
- PayPal
- SurveyMonkey
Mailchimp provides an API to help you set up integrations with other software, but it clearly states that it cannot help you build these integrations – you must contact a third-party expert if you need assistance.
GetResponse vs. Mailchimp: Support
The Blueprint has readers from around the world, but do email marketing software providers offer global support options? Find out below.
GetResponse
GetResponse provides live chat support 24/7, with agents located in the U.S., Europe, South America, and Cuba. Instead of using a bot to answer simple questions as many companies do, when you click on GetRespone’s live chat button, you get access to a real human. This means more targeted and personalized help.
GetResponse also provides email support in seven languages – it’s one of the only email marketing solutions to provide localized help – but only enterprise customers get access to phone support.
GetResponse offers tons of tutorials and guides within its help center, including webinars that can help you improve your email marketing skills.
Mailchimp
If you’re not on the list, you’re not getting in. And if you haven’t paid to use the solution, then you aren’t getting support from Mailchimp customer service. If you opt for the free plan, you get 30 days of free email support, and after that, you’re on your own.
There are tons of very detailed articles in the knowledge base, but to contact Mailchimp support, you have to dig deep into its support pages.
If you pay to use Mailchimp, you get 24/7 live chat and email support. Phone support is available on the most expensive price plan.
GetResponse vs MailChimp Summary
GetResponse
If you’re searching for the perfect automation software for handling your company’s email campaigns, you won’t go far wrong with GetResponse. It provides an excellent combination of new and old, tried-and-tested, automation features for running your marketing activities.
The worldwide reach of this software (180 countries) shows how highly demanded it is in the business community, with the subscriber count exceeding 350,000 people. A big reason why so many consider this software to be the ideal solution for their businesses is that it offers much more than email marketing automation.
Adjustable landing pages, design split testing, and video email marketing, just some of the features that GetResponse offers to its users. With this software, you can trigger your sales for a variety of events held in different funnels by using its automated campaigning feature.
It is a handy tool that is light years ahead of its competitors, along with GetResponse’s customer service, which is very responsive and provides great support. An area where this software underperforms is its email deliverability, which is weaker than some other tools, but despite this, GetResponse is an excellent choice for small and big business owners.
MailChimp
MailChimp is an all-in-one automating software, suitable for most businesses of any size. This software combines all of the necessary tools that most entrepreneurs seek in one simple user-friendly platform.
MailChimp’s tools are powered by AI and they are extremely simple to use, even for those new to marketing automation. With MailChimp’s email automation features, users can send marketing emails for retaining the click and open rates of their lists, and converting prospects and lead into sales/customers.
Moreover, users can create targeted ad campaigns to attract audiences in any niche, which, when combined with its high functioning analytics and reporting tool, show off MailChimp’s biggest strengths.
You will love the landing pages that MailChimp offers, which you can use to create fully functional websites, pages, and forms that look and convert equally as well. This software’s integration options will help you streamline your business’ workflow easily.
Its WordPress integration, in particular, is exceptional and helps create content-friendly websites that viewers find extremely engaging.
Conclusion
Choose GetResponse if you want to raise the revenue of your business through excellent automation features. Libraries, hotels, restaurants, large-scale retailers, and food chains will love this software.
Choose MailChimp if your business is heavily reliant on integration to generate revenue. Big and small businesses like restaurants, podcasters, small and large retailers, wholesalers, retailers, bloggers, healthcare clinics, and social media influencers will equally benefit from this software.
